Menswear project helps Fashion students think sustainably

6th December 2021

Fashion students from Stratford-upon-Avon College were recently treated to a talk by a fashion designer working in the industry to help widen their skill sets and consider their impact on the environment.

Sam Hopgood with work
Student Sam Hopgood with his Menswear Design

Students were able to talk to Maggie Mattioni, a designer and design consultant who has worked for a range of top brands in the fashion Industry. From Umbro, to Bench, to Debenhams, to Matalan, Maggie has worked with a multitude of big names, as well as working for huge fashion events like London Fashion Week.

In their session Maggie tasked the students with a project to design a piece of menswear for brands Notam and Neem and to support their idea with a social media marketing campaign.

One of the key aspects of the talk was looking at sustainability within fashion. The UK has the fourth largest amount of textile waste – with 30% ending up in landfill. One current way to combat this is for designers to use 3D design. This means when a garment is designed, manufacturers can see how a piece of clothing will hang/fit without needing to make numerous samples. Maggie provided examples of businesses utilising this like Fabbricant and Attacac.

The students found the talk incredibly useful. Phoebe Samways commented: “Learning about 3D samples was extremely beneficial as Maggie talked about how some companies will only hire people with this skill – so now I know it is something I should learn to help me get a job later on.”

Sam Hopgood noted how learning about the wastage was a real eye-opener for him: “It really did open my eyes to the wastage situation. I always knew it was there but didn’t realise to what extent, so it is definitely something I will consider now.”

Find out more about the college’s Fashion course: Fashion course